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When Price Doesn’t Matter

March 2018 Pricing

If you find yourself in this situation, reducing price can help to clear existing inventory but it will not solve the fundamental problem of lacking a product that people want. Better to preserve what profits you can and invest them into developing a product that addresses a customer need.

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When Shortage Is Strategic

February 2018 Marketing, Product

Shortages can be signals of excitement, quality, even virtue. “Sold out” is a powerful story for the right kind of product. Musk’s goal isn’t optimizing his earnings from flamethrowers. His goal is building excitement and investment around his companies. Selling out a flamethrower, and even a hat, does that in a big way.

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Top 6

“The billionaire investor and philanthropist George Soros has launched a blistering and multipronged attack on Facebook and Google, arguing the tech giants’ size and ‘monopolistic’ behavior had made them a ‘menace’ to society, damaged democracy, and encouraged ‘addiction’ akin to gambling companies,” Business Insider

  1. Harsh accusations on revolutionary technological methods?
  2. Or insight into cancerous communication dependencies?
  3. Is Soros shining a light on an otherwise ignored point of digital contention?
  4. How would we wean off these tools?
  5. What’s their alternative now that we’re hooked?
  6. Is there no going back?
From the Archives

Value on the Table vs. Capturable Value

Value on the Table vs. Capturable Value

Value on the Table vs. Capturable Value

Pricing Innovation

When Price Doesn’t Matter

» December 2017

Checking Assumptions

» December 2017

Checking Assumptions

» December 2017

Checking Assumptions

» December 2017

A Bad Metric for Good Pricing

» December 2017

A Bad Metric for Good Pricing

» December 2017

A Bad Metric for Good Pricing

» December 2017

A Bad Metric for Good Pricing

» December 2017

A Bad Metric for Good Pricing

» November 2017

If My Customers are Unique, Why Isn’t their Pricing?

Will Nordstrom Survive the Amazon/Walmart Duopoly Onslaught?

Thinking About a Career in Pricing?

Thinking About a Career in Pricing?

Thinking About a Career in Pricing?

When Shortage Is Strategic

» February 2018

When Shortage Is Strategic

» October 2017

Pricing and Sales: How to Begin Building a Better Relationship

» October 2017

Pricing and Sales: How to Begin Building a Better Relationship

» October 2017

Pricing and Sales: How to Begin Building a Better Relationship

» August 2017

The Apple iPhone Success Story: Planned Obsolescence, Disruptive Innovation or Something Else?

» December 2017

Future of Internet at Stake if FCC Abandons Net Neutrality

» November 2017

If My Customers are Unique, Why Isn’t their Pricing?

» November 2017

If My Customers are Unique, Why Isn’t their Pricing?

» November 2017

If My Customers are Unique, Why Isn’t their Pricing?

» November 2017

“Disruptive Innovation” Key to America’s Future

Dollar General Looks Good Today. Will Tomorrow Be Different?

Harvard Uncovers a 15th Century Business Success Manual

Harvard Uncovers a 15th Century Business Success Manual

Harvard Uncovers a 15th Century Business Success Manual

Changing of the Pricing Guards

» November 2017

If My Customers are Unique, Why Isn’t their Pricing?

» October 2017

Shaping Customer Behavior through Commercial Policy

» October 2017

Shaping Customer Behavior through Commercial Policy

» October 2017

Shaping Customer Behavior through Commercial Policy

» December 2017

Checking Assumptions

Tariffs Defy Traditional Marketing and Pricing Thinking

» November 2017

“Disruptive Innovation” Key to America’s Future

» November 2017

“Disruptive Innovation” Key to America’s Future

» November 2017

Pricing is a Product Management’s Responsibility Too

» December 2017

Checking Assumptions

Strategic Movements January 2018

Strategic Movements January 2018

Marketing Industry Survey Reports—Clients and Agencies May Not Be On the Same Page

» July 2017

Valuing Benefits: Weighted Average or Economic Impact?

» October 2017

Is Retailing Becoming an Oligopoly?

» October 2017

Is Retailing Becoming an Oligopoly?

» October 2016

Advertising’s Funny Balancing Act

Strategic Movements

Strategic Movements February 2018

» November 2017

Innovating the World of Management Consulting

» November 2017

Innovating the World of Management Consulting