The Cost of Free

April 2018 Pricing, Selling

On the other hand, getting people to open up their wallets and pay for a service, especially if they’ve become accustomed to using it for free, is hard. That’s true for pay-only services and it’s also true of the attempt to split the difference between free and paid: freemium.


Top 6

“Lampert, also chief executive officer of Sears Holdings Corp., wants to sell what is perhaps Sears’s last jewel to his own hedge fund — at least if other bidders don’t emerge,” Bloomberg Markets

  1. Seems like merging with Kmart wasn’t enough…
  2. …and the CEO must rely on his own financial devices to save another one of his ventures.
  3. Will ESL Investments Inc. buying Kenmore help?
  4. If not, what could be this retail relic’s saving grace?
  5. What are they doing with e-commerce?
  6. Is it beyond any online shopping hope?

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From the Archives

Bootstrapped Entrepreneur: Learning from Errors at Every Stage

» October 2017

Is Retailing Becoming an Oligopoly?

» February 2018

Changing of the Pricing Guards

The Cost of Free

» February 2018

Pricing Innovation

» January 2018

Value on the Table vs. Capturable Value

Brits Give Insight Into Toys ‘R Us Failure

» March 2018

Will Nordstrom Survive the Amazon/Walmart Duopoly Onslaught?

» March 2018

When Price Doesn’t Matter

Strategic Movements April 2018

» August 2017


» June 2017

Who Will Survive the Retail Revolution?