Archive for October 2017
Shaping Customer Behavior Through Commercial Policy
There are two basic approaches businesses take to managing commercial policy. For most, the default approach is tactical decision making. For some, they take the leap and add strategic decision-making.
Read MoreBundling Products to Help Your Customers
Price bundling typically involves combining two or more discrete products with heterogeneous demand, with the demand for the bundle resulting in higher profits despite it effectively being a discount on each individual product.
Read MorePricing and Sales: How to Begin Building a Better Relationship
Sales professionals are always on the go, often driving from one call to another. They don’t have time to sift through a long slide deck explaining sales data analytics. Summarize key findings in just a couple of slides, using only a few bullet points to convey the most vital facts.
Read MoreIs Retailing Becoming an Oligopoly?
Certain retail industries such as groceries, cars, cellphones and airlines to name a few have always been oligopolies, but more and more additional retail product categories are leaving the world of pure competition, and entering the world of oligopoly.
Read MoreBuilding High Quality Pricing Systems
These systems typically flow into order management systems and are sometimes built on top of them, or contained within them but often they are stand-alone and talk to the order management system through some standard interface (API). The industry term is CPQ (Configure-Price-Quote), also called pricing or quoting engines.
Read MoreStrategic Movements: October 2017
Sonos Inc. felt the heat of Amazon’s Alexa in the in-home wireless sound movement. What to do? If you can’t beat them, join them. Working with Amazon, Alphabet, and Apple, Sonos is planning to make smart speakers for all of them. Smart move Sonos for the increasing Smart Home.
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