Archive for August 2017
The Most Effective Small Business Growth Strategies In a Turbulent Marketing Environment
Growth strategy plan is the key to success. Constant development in the market can make promotional efforts difficult for marketers tasked with finding methods adapted to those rapid changes. Staying on the course involves constantly following current trends and tendencies, which are not always obvious.
Read MoreGive-Get
I have seen three or four multinationals, and four to six local suppliers sell the same core product in the same country, at roughly the same price. Because there is so much competition in these markets, customers ask for discounts and drive suppliers to bid against each other to win their business. It is hard to make a stable supplier business in these situations. How can one win? And, what does value-based pricing have to contribute to these markets?
Read MoreThe Apple iPhone Success Story: Planned Obsolescence, Disruptive Innovation or Something Else?
Another argument against the planned obsolescence argument is that Apple is not so much trying to convert its existing users to the newer models, but that its innovation is superior to the competion and users of other products should switch to the iPhone.
Read MoreWhy Customer Research Is So Important For Any Business
Customer research will help small businesses to identify the best avenues for investment in terms of marketing, web design, and so forth. This is going to be especially important when the limited budgets of smaller businesses are considered. Customer research can really make or break a new business, so make sure you spend time and budget on yours.
Read MoreStrategic Movements: August 2017
What better way to attract customers than with a discount? I’ll tell you what is a better way: Redefine your business into something customers actually want to engage as a first resort, not as a cheap resort.
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