March, 2017 | The Wiglaf Journal

Collaborative and Dynamic Pricing for Product Manufacturers

By Tim J. Smith, PhD | March 8, 2017

Treating pricing as a verb, not a noun, applies pressure to the management of pricing decision making. But who makes pricing decisions? When and how should the latitude for pricing decisions be constrained for individual agents? While a general answer for all companies would be rather lengthy, a specific answer for product manufacturers selling through…

Pricing in the Life Sciences

By Kyle T. Westra | March 8, 2017

What is the value a consumer may place on a new drug that softens or even eliminates an otherwise terminal condition? Nearly limitless. That isn’t to say that prices therefore can or should be limitless, but it does underline the fact that price is determined by the value to the consumer, not the cost to the producer.

Glass Cliff or Brick Wall: Can Women Really Be Successful Leaders in the Tech Industry?

By Gloria Martinez | March 8, 2017

There are a number of theories as to why a dearth of women executives in IT exists. One of the most popular is the “glass cliff” theory. It supports the idea that women have a greater opportunity than men to acquire jobs in companies that are performing poorly.

Strategic Movements: March 2017

By Tim J. Smith, PhD | March 8, 2017

Verizon engages in a price war surrounding unlimited mobile data plans. Though it hurts to lose revenue as a business, it’s great to have competition as a customer. This is all a suspected response to T-Mobile and Sprint impact on market share, and pricing approach of AT&T.