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Are Drug Companies Ripping Us Off?

March 2016 Corporate, Pricing 2 Comments

Pharmaceutical formularies, like other medical solutions, are best priced according to the value they deliver relative to the alternative treatment for the target disease. If the new solution provides more value, it should have a proportionately higher price. If it provides less value, it should have a proportionately lower price. This is the concept behind value-based price: price to reflect the prices of alternatives adjusted for their differential value for the target customer.

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Designing a Product Roadmap-II

March 2016 Product, Selling

It is not expected that all the dates mentioned in the product roadmaps are hard deadlines. An audience is cognizant of the fact that sometimes product launches can get delayed due to unforeseen reasons. Yet consistently not sticking to the roadmap may lead the audience to question a firm’s credibility. A great idea would be to backdate the roadmap, to some extent, to demonstrate the compliance so far and then to open up the future.

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Trends in Automobiles and Auto Show Practices Seen at the Chicago Auto Show

March 2016 Marketing

I have noticed one car company breaking the rules of engagement at the Chicago Auto Show the past two years. Kia Motors America, Inc. has public relations people on hand like every car company at the show. They also had product mangement exectutives like Vice President, Product Planning Orth Hedrick and Manager, Long Range Strategy Steve Kosowski onsite. They stayed onsite for both press days - interacting with people and taking product feedback.

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 “Without a guarantee that residential rate payers will not be impacted … the proposed settlement is not in the public interest.” – D.C. Attorney General Karl A. Racine regarding a rejected merger between Exelon and Pepco, The Washington Post

  1. Perhaps proof big business looks out for the little people.
  2. Luckily this didn’t have to do with their water supply.
  3. Could an alternate merger help with subsidies?
  4. If only all business transactions could be as mindful.
  5. Is there an alternative energy merger looming?
  6. Where is the redeeming team up for a place like Flint, MI?
From the Archives

Are Drug Companies Ripping Us Off?

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