Archive for November 2015
An Overly Simplistic Approach to Pricing Strategy
Pricing strategy is not executed by simply raising prices. If that’s all it took, then every fool would do pricing strategy, and every business owner would have a clear pricing plan.
Read MoreSemiconductor Socket Wars – III
The war for the new world is not just different because of the absence of a defender – it could be even more complex since the sockets itself may not be pre-defined.
Read MoreCustomer Centric Pricing
Without a strong understanding of these customers, as well as the effort to continuously reevaluate this understanding, companies will see their share slip away to better positioned competition. Pricing requires just as much strategy as product; the right product at the wrong price is no longer the right product.
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