Archive for September 2014
Top 6 – September 2014
I was asked at Riot Fest Chicago what I did and chose “Economics” as my answer for the moment. He continued: “Micro or Macro”. I said “I price stuff”. “What kind of stuff?” he inquired. “Stuff, like that shirt you’re wearing, the music fest tickets, or the carny rides.” He replied, “Oh, you do grunge…
Read MoreMoore’s Law & Semiconductor Pricing
Why does a paper published in 1965 have customers calling looking for discounted prices? And when are these requests reasonable? Anirban Sengupta discusses.
Read MorePrice is Not (Always) the Most Important Driver to Customer Purchasing Behavior
In Econ 101, we are taught that lower prices lead to higher sales volumes. In sales, we hear directly from customers that the prices are high and they want a discount. And in marketing communications, we learn to “sweeten the offer” in promotions and advertising. But is price really the most important driver to customer purchasing behavior?
Read MoreNine West’s New Marketing Campaign: Sexist, Outdated, or Awesome?
Nine West’s recent ad campaign has been getting a lot of press since its release, with a lot of controversy surrounding it. Mary DeBoni weighs in on the positives and negatives.
Read MoreNew Insight into Strategic Sales Force Hiring: Be Careful of Hiring “Stars”
We all want to hire, or work on, talented teams. But how much time and resources should we devote to bringing in “star”-level talent?
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