Archive for July 2014
Top 6 – July 2014
“Do not do what someone else could do as well as you. Do not say, do not write what someone else could say, could write as well as you. Care for nothing in yourself but what you feel exists nowhere else. And, out of yourself create, impatiently or patiently, the most irreplaceable of beings.” -Andre…
Read MoreAre Rebates and Customer Loyalty Programs Illegal? A Strategic and Legal Case Study of Intel and Eaton
Rebates, discounts, and other forms of incentives are common parts of customer loyalty programs. Done right, they improve the profitability of the firm and the reduce costs for customers. As such, they are common marketing programs and are often included in marketing and pricing recommendations. Yet recent court rulings indicate that they are sometimes illegal.…
Read MoreThe Next-Best Alternative
Innovation is a great thing: it sparks our creativity, fills needs or streamlines our lives, and fuels our economy. But even the newest-to-the-world products and services face competition. We need to be able to gauge the market outlook for any of our potential offerings, from the most evolutionary to the most revolutionary…
Read MoreMarketing to Type-As: Thank You, Starbucks
How can a marketing campaign cater to individual personality types while adding brand loyalty and increasing customer engagement? Take a look at how Starbucks is managing.
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