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Amazon’s Ever-Changing Price Appeal

March 2014 Pricing

With many large online retailers using algorithms to manage pricing, we see items change their prices multiple times over the course of a month, week, or even in one single day! Are these constant price changes good for consumers, or are they ultimately confusing, or harmful? Are they signaling us to buy? Are constant price changes communicating to consumers that these items are less valuable?

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Why Steve Jobs’ Computer Paradigm Shift Prediction Panned Out, and What it Means for the Market

March 2014 Product 2 Comments

Traditional hard drive manufacturers are currently going through a paradigm shift—one where new solid-state hard drives, known as SSD, are taking market share and slowly eliminating traditional hard drives. SSD hard drives of one terabyte or more are slowly becoming affordable to the masses. What is the big deal you ask? Read onward.

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Pricing Note: BISR

March 2014 Pricing

A BISR analysis differs from standard CPC (cost per customer) and ROI (return on investment) calculations to reveal the true ROMI (return on marketing investment) after accounting for the fact that many of the purchases related to an advertisement or coupon would have occurred in the absence of the promotion.

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“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” -Steve Jobs

  1. Understanding the psychology of your customers and what drives them to purchase (or not to purchase) is increasingly important. You can’t drive people to you if you don’t understand what drives them.
  2. It isn’t just knowing what your customer needs—it’s knowing how you can be the BEST at meeting those needs.
  3. Great firms are leaders in both innovation AND implementation.
  4. Some firm decisions are made irrespective of the bottom line. Executives who don’t have the guts to make ethical decisions will find themselves leading companies with no moral compass.
  5. A firm can be defined as much by what it doesn’t sell as by what it does—so stand behind your decisions.
  6. With increasing choice in many markets, consumers are looking harder at the value of your offering, and also at the values behind that offering.