Archive for March 2014
Top 6 – March 2014
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” -Steve Jobs Understanding the psychology of your customers and what drives them to purchase (or not to purchase) is increasingly important. You can’t drive people to you if you don’t understand what drives…
Read MoreAmazon’s Ever-Changing Price Appeal
With many large online retailers using algorithms to manage pricing, we see items change their prices multiple times over the course of a month, week, or even in one single day! Are these constant price changes good for consumers, or are they ultimately confusing, or harmful? Are they signaling us to buy? Are constant price changes communicating to consumers that these items are less valuable?
Read MoreWhy Steve Jobs’ Computer Paradigm Shift Prediction Panned Out, and What it Means for the Market
Traditional hard drive manufacturers are currently going through a paradigm shift—one where new solid-state hard drives, known as SSD, are taking market share and slowly eliminating traditional hard drives. SSD hard drives of one terabyte or more are slowly becoming affordable to the masses. What is the big deal you ask? Read onward.
Read MoreAmerica’s Love/Hate Relationship With Smoking
In an intriguing move, CVS, the nation’s No. 2 pharmacy, announced it would stop selling cigarettes as well as all tobacco products at its 7,600 stores across the country. The move will reduce revenues by $2 billion a year…
Read MoreAbenomics: Why, What, and Now What?
Economic policies advocated by Japan prime-minister Shinzo Abe, since his return to the helm after the 2012 general elections, are referred to as Abenomics. This article aims to provide a first-level understanding of the principles of Abenomics and its effects on the global business environment.
Read MorePricing Note: BISR
A BISR analysis differs from standard CPC (cost per customer) and ROI (return on investment) calculations to reveal the true ROMI (return on marketing investment) after accounting for the fact that many of the purchases related to an advertisement or coupon would have occurred in the absence of the promotion.
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