Archive for December 2013
Top 6 – December 2013
Desperation to Euphoria in two letters: Aaaahhh, Aah. Ah. … Aha! Strategic success in business develops from differentiation. For some business activities, boilerplate best practices will do. For others, you have to get more creative and personal. Equifinality in an organizational setting “has come to mean that the final state, or performance of an organization,…
Read MoreMcDonald’s Story Shows Why Branding is Crucially Important in Product Development
Ray Kroc was over 50 years old when he developed the McDonald’s fast-food concept and when he died, he was personally worth around a half-billion dollars. But his success might be traced to a crucial decision he made about branding.
Read MoreEquifinality and Organizational Design for Improving Pricing Decisions
What decisions should the pricing function be making? Where should a corporation position the pricing function? How should the pricing function be structured? We have been asking this question for past two decades but still don’t have a definitive answer nor a standard template. Why? What is so odd about pricing decisions that makes organizational design choices regarding the pricing function difficult?
Read MoreProduct/Service Rationalization in Large Enterprises
In “Marketing Malpractice”, Clayton Christensen noted that 90% of consumer products launched annually fail. While several factors can be attributed to the failures, the fundamental reason continues to be the inability to satisfy consumers’ needs profitably. In this article, we provide a comprehensive approach that would enable organizations to sustain profitable products and retire the unprofitable ones.
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