Celebrate, Lament, Ignore. You choose how you respond to stimuli and situations.

  1. If your prospects are bad, create new ones.
  2. Don’t sell to prospects that aren’t buying. It takes too long and costs too much.
  3. Use marketing communications to “stay in touch” with prospects that are temporarily out of the market but will come back in.
  4. If your prospects are good, close.
  5. Focus on prospects that are buying. They are the ones willing to pay.
  6. To everything there is a season, and a time to every purpose under the heavens. -Ecclesiastes 3:1