Archive for May 2013
‘Shark Tank’ Offers Valuable Insight into Marketing, Entrepreneurship
Many budding entrepreneurs are filled with “ideas.” Of course, ideas are the germ of innovation, but an idea without a plan to make money is useless. I have often told my students, the difference between an idea and a profit-making business is the difference between an amoeba and a human being.
Read MoreEconomic Price Optimization Part 5: Useful, Not Perfect
Since childhood, we have heard about economics. Now that we are adults with jobs, it seems like using an economics for pricing would be wise. But, as grown-ups, we also know that things are never as simple as they appeared when we were kids.
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