Top 6 – April 2012

Trust is composite belief based on Honesty, Competence, and Benevolence. If you want to build trust … deliver on all three. Honesty: Do the things you claim reflect what you believe to be true? “Trust is the lubrication that makes it possible for organizations to work.” Warren G. Bennis Competence: Are you in a position…

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LG’s Brilliant Marketing Strategy

The transformation from ultra-cheap Lucky Goldstar to upscale LG Electronics has been nothing short of remarkable. Credit goes to Michael Ahn, who guided the branding effort for LG Electronics North America before stepping down as the Group’s president and CEO in 2010.

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Are You in Control of Business Strategy Drivers and Effective Decision Making?

Over the past few years, I discover more and more senior level executives who do not have a full grasp of primary business strategy drivers that drive revenue and profits. I’ve met with Chief Executive Officers (CEO) who just dismissed their Chief Marketing Officer (CMO) and asked “Why did you remove this person and what change in business activities do you seek in your next CMO?” Amazingly most can’t answer this basic question with a well thought out and rational answer. Part of the problem starts here.

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Going Once, Going Twice, Sold! The QuiBids Marketplace

Sitting atop an old bushel basket, the aroma of aged tobacco wafting through the air, and the loud jumbled racket of an auctioneer rattling off lot prices, was the recollection of my first auction experience. Reminiscing over nostalgic memories of accompanying my grandfather to the American Tobacco Company sale in Reidsville, NC, at the ripe age of 6 years old will be forever engrained in my mind. Not until a graduate school game theory class evoked my long lost love of auctions, did I start thinking about the efficacy of auction marketplaces allocating resources among consumers.

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