Archive for February 2012
Top 6 – February 2012
Progress can’t make itself. Make it. If you want to win, you have to be in the game. Who is your target market? What do they need? What is your distinctive competency in delivering to those needs? How will you communicate this to your target market? Being hardworking or smart isn’t good enough. I have…
Read MoreBusiness Selling: Choosing the Right Methodology
How should salespeople sell? Yes, they need to be well groomed (presentable), have a good people skills and a tough skin, and have an orientation towards action and winning. But assuming they have these basic skills, what specifically should they do?
Read MoreCorporate Icons Falling Like House of Cards
What do Eastman Kodak, Sears Roebucks, K-Mart and American Airlines have in common? They are all U.S. corporate icons on the verge of implosion and each one of these likely failures is through a fault of corporate marketing management. The rules for marketing are pretty simple. So what is “marketing?”
Read MoreThe Resurrection of the Golden Goose
A few months ago, the future of Netflx looked quite bleak after a serious of pricing mistakes and the creation and destruction of a separate company for streaming videos without the mail component. Is there hope yet?
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