Archive for September 2011
The Hidden Marketing Asset
A number of years ago, I was contacted by an attorney who was representing an inventor. It seemed that inventor had created a universal cap for an automotive water heater. This cap could work as a replacement for any water heater.Like most inventors, this one happened to be mentally long on technical expertise and mentally short on the realities of the marketplace. Also, like many investors he was working on a shoe-string.
Read MoreGroupon – Show Me the Money.
Groupon has shown the world a new way to do coupon promotions, but is it any better than traditional couponing? In this article, provide an academically proven and industry best-practice approach for evaluating coupon promotions, be it Groupon or any other type of couponing.
Read MoreTop 6 – September 2011
“Find the problem that other people have ignored.” Scott Cook, co-founder of Intuit Inc. August 18, 2001, WSJ. A good idea needs a good patent strategy. Protect your jewels. “Big organizations get committed to the way things were. It’s the small team led by an entrepreneur that can invent the way things will be.” Scott…
Read More