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Play Ball!

August 2011 Pricing

Preventing the Resale of Sporting Event Tickets


StubHub, TicketNetwork, and eBay are marketplaces that allow customers to buy and sell unwanted tickets. For example, a season ticket holder uses StubHub as form of consignment to sell a Dallas Mavericks basketball ticket to a consumer that is available and willing to attend the game. The sellers of tickets in the secondary market are capitalizing on possessing elastic demand characteristics. But what about the team owners?

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Developing Nations: Pure Price Buyers or Not?

August 2011 Pricing

Last year, a Malaysian executive told me that she must compete on price because Malaysians only buy on price. This year, an Indian executive told me that he only sells commodities because that’s what his nation buys. On both occasions, I countered with a strong push to find ways of meeting their customer’s needs better to reduce downward price pressures associated with selling commodities.

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Pricing Can Be Hazardous To Your Career

August 2011 Corporate, Pricing

As the global economy continues to be stressed and prices for all kinds of raw materials continue to rise, manufacturers are looking for ways to preserve profits. Although manufacturers are substituting materials where they can and locking in long-term contracts to protect themselves from price hikes, they may ultimately face the conundrum of passing along rising costs in the form of price increases to their customers. Will it work? Mixed results.

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Summer Heat Beats

  1. Play Ball! If only ticket sellers would!
  2. The boys of summer shop ‘til they drop
  3. Mother knows best! And don’t you forget it!
  4. A picture’s not worth a thousand words?
  5. Go Meat!!!
  6. August Vacation … NOPE. Fall Reporting and Planning Season. 4 months to deliver results.