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AT&T and Verizon Mobile Data: A Product Category Maturing

December 2010 Pricing, Product

In the past six months, both AT&T (NYSE:T) and Verizon (NYSE:VZ) have altered their mobile data service price structures.  First, they added a metered fee based on the megabytes of traffic.  Now, Verizon is considering a price structure based on the speed of traffic provided.  With all these new forms of charges, some have feared customer backlash:  defection, brand betrayal, and a public relations nightmare.  Yet they needn’t worry much. Both these titans are in well traversed territory.

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St. Nicholas Day is coming …. anděl nebo čert?

  1. Google came from nowhere to being a global standard in just 10 years.
  2. Disruption happens.
  3. AT&T went from a top 10 brand to obscurity in just 10 years.
  4. No one ever expects the Spanish Inquisition.
  5. As a market grows, so too will the variety of products and price points.
  6. Grow not only in size, but also in dimensions.