Archive for August 2010
Introducing the Internet/Telephone Hybrid Survey
Jim Berger’s latest (9th) intellectual property survey article (July, 2010 Intellectual Property Today) focuses on a newly developed hybrid telephone/Internet survey technique. Request it [email protected] . Have a response? The Wiglaf Journal adopts social media. Add your comment to our researched articles.
Read MoreTop 6 – August 2010
“Grilling, broiling, barbecuing – whatever you want to call it – is an art, not just a matter of building a pyre and throwing on a piece of meat as a sacrifice.” James Beard, ‘Beard on Food’ (1974) Having the right maker’s hand in the grill adds value. Duchamp’s fountain: Priceless. Contact your plumber for…
Read MoreThe Undefeated, Undisputed King of Smartphones
The saga of Steve Jobs and the Apple IPhone 4 gives warning to any strategic smartphone marketer who attempts to intrude on Apple’s turf.
Read MorePrice Change from $45 to $200,000,000: The Value of a Brand Part 1.
How much is a brand worth? For Rick Norsigian, a garage sale hunter and public school building painter, it represents the difference between a $45 set of nice glass negative plates and a rare $200 MM find of Ansel Adams’ art.
Read MorePrice Change from $3.49 to $2.99: The Value of a Brand Part 2.
How much is a brand worth? For Whole Foods, a premium grocer, it represents the difference between a $3.49 canister of Quaker Oats rolled oats and $2.99 canister of 365 store brand oats.
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