Top 6 – June 2010

“All I Really Need to Know I learned in Kindergarten.” Robert Fulghum “Say you’re sorry when you hurt someone.” Toyota should have done this earlier and more strongly. “Flush.” Nordstrom flushed the status quo and embraced change. “Play fair.” The intelligent customer-focused company will face its crises squarely and honestly and use the crisis to…

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Toyota — Crisis Management at its Worst

Toyota clearly belongs in the team picture of the worst of failures – and will probably pay dearly in the end. However, making the mistake is not the biggest problem , it is how the crisis is managed that transcends the crisis and transforms a mere crisis into a marketing disaster.

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Now is the Right Time for LinkedIn

The beginning of a new decade is the best possible benchmark.  It is the perfect time to evaluate current business practices, set goals, and discard methodologies that aren’t working.    The slate is clean.  As we move into the 2010’s, there’s no better opportunity to take stock on how the use of Internet – specifically, the…

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Nordstrom: Price Menu Management Delivers Results

Going into the great recession, many commentators suggested and corporations undertook across the board price cuts. Many, but not all. Nordstrom took a different route. The results of their approach are in: better customer attraction, better profits, better post-recession positioning.

In this article, we will examine some key strategic decisions made by Nordstrom which enabled their counter-trend approach to triumph over the oft quoted “best practices”.

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