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Sony Initiates Standards War in e-Readers

April 2010 Pricing

In the last weeks of March 2010, just before the media hoopla hit a crescendo on the release of the first Apple iPad, Sony took a shot to establish a more tenable position within the e-Reader market by dropping the price on the Sony Pocket Reader to $169. Is this the beginning of a standards war or a last ditch attempt to move units before Sony finds itself left in the wake of the Apple iPad?

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“There’s so many things that have been said over and over again that need to be said again and again,” Soliloquy From How It Happens (The voice of I.F. Stone), Short Stories, Kronos Quartet, 2004

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