Archive for February 2010
Top 6 – February 2010
“Here lies a humanist.” Abdurrahman Wahid, First Democratically Elected President of Indonesia, 1940-2009 Utility defines value. Does your new idea meet this test? PWYW continues to find new uses in the market for firms with strong and personal customer relationships. If the company doesn’t work, then the customers don’t get served. Trademark challenges create management…
Read MoreIPad Has All the Ingredients for a Classic Marketing Blunder
Fresh from its fabulous success with the iPod and iPhone, Steve Jobs has unveiled the latest in Apple’s “iPortfolio,” the iPad. Amid all the hoopla of a major media unveiling, there are some obvious elements of a classic marketing mistake.
Read MoreDog Groomer Finds PWYW Promotion a Win-Win
Since August 2009, Urban Canine, located in the Wicker Park neighborhood of Chicago, has been letting dog owners use washing facilities, shampoo, ear-cleaning liquid, towels, and even blow driers for self-wash dog grooming at a price of the customer’s choosing. How has this Pay What You Want (PWYW) promotion faired for Urban Canine? I caught up with Tony Sauer, owner of Urban Canine, to understand how the program’s performance.
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