Archive for November 2009
Top 6 – November 2009
If the company didn’t have any problems, you wouldn’t have a job. Winning a war doesn’t require one to annihilate the enemy; it only requires one to establish a future state of peace in which to flourish. Personal branding on LinkedIn centers on being ethical, authentic, relevant, and in the moment. . An executive’s job…
Read MorePrice War Breaks Out in Online Books: How to End It
In late October, Wal-Mart kicked off the most devastating book price war in a decade by selling its 10 most anticipated hardbacks for $10 a piece when pre-ordered online. Hours later, Amazon picked up the gauntlet and declared a defensive stance with matching prices. Wal-Mart lunged back on the offensive with a price cut to $9. Within a day, Amazon responded with a Prise de Fer by also moving to $9. The war is on. Read how it must end.
Read MoreLinkedIn and Personal Branding
Who owns your personal brand? What is driving the meaning of your brand to clients, partners, and employers? How is your online content being disseminated across the digital divide? For those who have yet to incorporate LinkedIn into their hierarchy of marketing objectives, these may be challenging questions.
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