Archive for July 2009
DePaul Learning
DePaul University Professional Education Presents Pricing Strategy Seminar October 9, 2009 DePaul University, Loop Campus Chicago IL Register at http://www.learning.depaul.edu/standard/content_areas/continuity_pages/courselisting.asp?master_id=774&course_area=KMC&course_number=131&course_subtitle=00 The direct impact of pricing on profits makes the determination of the right price one of the more critical variables for decision makers. In this seminar, approaches to striking the right price and to determining…
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Pricing Means Business 20th Annual Fall Pricing Workshop & Conference October 22-23, 2009 The Hyatt Regency Grand Cypress, Orlando, Florida Register at http://pricingsociety.com/Page4792.aspx The 20th Annual Fall Pricing Conference promises to connect you with the biggest and best gathering of pricing experts, pricing technology firms and pricing practitioners ever assembled. Plus, you will have an opportunity…
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How to win today’s pricing game European Pricing Platform 1st Pricing FuelDay Germany October 29th 2009 Steigenberger Hotel Frankfurt-Langen, Germany Register at http://www.pricingplatform.eu/site/public/fuelday_ge.asp This innovative forum will provide you with the answers to the pricing challenges facing you today. With an interactive format combining real-life case studies, informal debates and practical workshops, you will gain…
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Upcoming 5TH ANNUAL GLOBAL PRICING CONFERENCE November 25th -26th, 2009 Brussels, Belgium Watch: http://pricingsociety.com/Page4801.aspx
Read MoreTop 6 – July 2009
“There is a limit to the information a hungry mind can digest, a limit that often corresponds to the magical number seven, plus or minus two, the capacity of short-term memory.” Gerd Gigerenzer Clicks aren’t customers. Customers are customers. “Half my advertising is wasted, the question is which half,” John Wanamaker Faced with too many…
Read MoreProduct Variety Management and Sales Volume
Choice is good, more choice is better … or is it? Is it always better to offer customers more choices, or should companies restrict the choices available to customers in some situations?
Read MoreNew Paradigms Abound
By any measure, conventional advertising is in the dumpster. However, advertising budgets are probably as high as ever with some recession adjustments. Where is the money – to results going?
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