Matsushita Out, Panasonic Welcomes a New Brand Era
Special Guest Authors James R. Gregory and Timothy Robinson of CoreBrand, November 2008

Starbucks Discovers Marketing Myopia
James T. Berger, Managing Editor, November 2008

Chicken Feed, Nothing To Laugh At: Manage the Customer Value Proposition to Stave Off Hemorrhaging
Tim Smith, PhD, Chief Editor, November 2008