Archive for November 2008
Matsushita Out, Panasonic Welcomes a New Brand Era
Panasonic began its long history in 1918 as “Matsushita Electric Industrial Co., Ltd.,” and has grown to become the largest Japanese electronics producer – that is really saying something! On October 1, 2008 the lead product brand, Panasonic, was united with Matsushita and National to become a singular corporate brand, Panasonic Corporation. Named after its…
Read MoreStarbucks Discovers Marketing Myopia
Prospects for Starbucks, the once high-flying coffee giant continue to implode. The new fourth quarter 2008 earnings statement that came out Nov. 11 showed increasingly dismal performance. Earnings were 10 cents a share, 3 cents below expectations and compared to 21 cents a year earlier. The stock has slumped to under $10 a share. What…
Read MoreChicken Feed, Nothing To Laugh At: Manage the Customer Value Proposition to Stave Off Hemorrhaging
While Lonnie “Bo” Pilgrim, Pilgrim’s Pride Chairman, has sailed his ship into near abyss, A.G. Lafley, CEO of P&G, is guiding his to safer waters. In 2006, Pilgrim’s Pride was rising high having completed the acquisition of Gold Kist for $1.1 billion, turning Lonnie “Bo” Pilgrim into the world’s largest chicken mogul. Two years later,…
Read MoreTop 6 – November 2008
Each snowflake is unique. Is your market proposition unique? Manage and track your branding. You could be a global star and not know it. When demand slumps, production should slump too or the laws of economics will dictate your price to implode. Competition is closer than you think. Refresh your marketing strategy to address evolving…
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