Archive for April 2008
Want To Know Who Sarah Marshall Is?
Signs are displayed on buses, taxis billboards all over the country. They are written in black-on-white graffiti and say things like: “I’m so over you Sarah Marshall or “My mom always hated you Sarah Marshall?” Who is Sarah Marshall and what’s this all about? It is a remarkable and widespread tease campaign to publicize the…
Read MoreSales Versus Marketing: Vive la difference
“More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this recommendation” finds Workman, Homburg, and Gruner. Why? Or, more importantly, is this a good thing? Recent research which maps the strengths of sales and marketing into market performance points to an underlying cause…
Read MoreB-2-B Trademarks and Brands – A Slippery Slope
While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you are a small player or entrepreneur don’t fall too deeply in love with your brand. John Quelch, the prolific Harvard marketing professor, provides superb rationale for B-2-B branding. But if you look closely,…
Read MoreTop 6 – April 2008
Thunder and Calamity, Striking Discharges, April Showers Manage your Reaction to Brand Infringements. It’s about money not emotions. Teasers build that Word of Mouth. Who is John Galt? Defend your Points of View in the face of differences in an equally matched discussion. Are you maximizing your Relationship or your Product? Who is your balance?…
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