Sales, Marketing, & Entrepreneurship
Extending the Power of the Price Waterfall to Customer Value
Special Guest Author Reuben Swartz of Mimiran, October 2007
Ease Up on Sales Button For New Ventures
James T. Berger, Managing Editor, October 2007
Fire Sale or Hold Inventory? Hovnanian Enterprises, Lennar, KB Homes
Tim Smith, PhD, Chief Editor, October 2007
Letter to the Editor: ‘Dancing Together: xBox, PS3, and Wii’
Christopher Lafferty, October 2007