Archive for December 2006
Leading Today’s Sales Organization
Constant change in today’s business environment has made running the sales organization more demanding than it has ever been. The CSO (Chief Sales Officer) is regularly challenged by new demands and priorities from the CEO, customers and peers. To stay out in front of these demands, we find that successful CSOs are continuously thinking about…
Read More Search Engine Optimization…
If It Sounds Too Good To Be True – It probably Is
As e-marketers strive to make it to the top of the search engine optimization heap beware of the fraudsters and charlatans who might promise you the world and end up putting you on a blacklist. According to Mark Hochhaus, McCleary, WA-based co-owner of Technet Internet Marketing, “The old adage, ‘If it sounds too good to…
Read More GM May Be Learning Price Discipline
Growing Margins While Lowering Prices by Tilting the Price Waterfall Vector
When a marketer wants to signify that they are selling a high quality item, they can raise the price. This tactic of raising prices to signal higher quality leverages the learned consumer behavior of “you get what you pay for”. Likewise, when a marketer wants to encourage purchases, they can provide buyer discounts. This second…
Read More The Wiglaf Brand Challenge:
How Well Do You Know Your Brands?
Here’s a little quiz for all you Wiglaf Journal readers? Each year Interbrand and Business Week calculate the top 100 brands. See how brand-smart you are by taking the Wiglaf brand challenge quiz: 1. What is the No. 1 brand in the world? a. Coca-Cola b. Microsoft c. IBM d. GE 2. Which brand had…
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