Archive for November 2006
iPod v. Walkman
Winning Price to Quality Competition Using Customer Perceptions and Market Segmentation
The old adage of “you get what you pay for” has long driven both customer behavior and pricing strategy. Some people are willing to pay higher prices for higher quality items, while others seek lower prices and for them, lower quality items will suffice. Furthermore, given two items of equal price but varying quality, rational…
Read MoreThe Growing Impact of the Internet in Real Estate Marketing
Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon, Google, Yahoo and EBay have fulfilled the prophesies of those gurus who saw the power and potential of interactive communications. The dismal earnings reports of Amazon.com in the few years after its formation…
Read MoreSEO Crucial to Successful Interactive Communications Strategy
(This is the FIRST in a series of articles on Search Engine Optimization [SEO]. Future articles will focus on specific mechanics and techniques for SEO.) The emergence of “Google” as the search engine behemoth and the increased utilization of the Web by an ever-increasing percentage of the consuming public has put increased pressure on Web…
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