Archive for September 2006
Business Blogging is Coming – Are You Ready?
Deeper Into R. Soble’s and S. Irael’s Naked Conversations
Robert Scoble and Shel Israel have written a unique, research driven work of art. Naked Conversations contains excerpts of hundreds of interviews about both the best practices and mistakes of corporate blogs. It is a refined read that comes from multiple and diverse perspectives and tells interesting stories of both success and failure. Important interrelated…
Read MoreIntegrated Marketing Environment Putting New Pressure on Sales Management
When the integrated marketing communications movement took hold about a decade ago the main benefit appeared to be the opportunity to put traditional rivals, advertising and sales promotion, on the same page. But, changes in the marketing environment has put new pressure on the need to better integrate selling and sales management into the integrated…
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