Archive for August 2006
Big Online Wins for B-Markets
Ever since the internet breached the boundaries of military and academic communications, its commercial application has expanded at a pace that appears only limited by mankind’s impediments against reorganizing social structures. While certain philosophical considerations are likely to be raised by these statements, we would prefer to get down to the more practical economic opportunities…
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Attacks Problem of Press Release Accountability
The scenario has been played out thousands of time between public relations agencies and clients. The agency reports on its results from a press release and produces a quantity of articles or clippings to show the client the level of activity and exposure and “results” produced from the press release. The client, usually duly impressed…
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