Archive for April 2005
Hints for Making Your E-Mail Marketing More Effective
There is no question that e-mail, when used properly, can revolutionize your business-to-business sales and marketing effort. No longer must you fight voice mail loops and struggle to talk to people who hide behind their voice mail. No longer must you use expensive and time-consuming “snail mail” and wait for endless deliveries and responses. Only…
Read More10 Easy Ways to Lose a Customer
While businesses will willingly invest large sums of money to try to attract new clients or customers, they often let valuable relationships slip away through simple acts of carelessness and failure to identify with the needs of the customer/client. Today’s business environment is brutal. Not only is it difficult to attract new business, competitors seem…
Read MoreFUD – Use with Care.
Sowing the seeds of FUD (Fear, Uncertainty, and Doubt) has a long history as a tool for swaying decision making. It would be difficult to isolate its first implementation. Even our personal confrontation with FUD stretches back to the playground bully uttering threats, and perhaps to incidents before these. FUD’s value to sales and marketing…
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