TWO OFF-THE WALL BUT ON-THE-MONEY TECHNIQUES FOR MORE EFFECTIVE COPY & BETTER CAPTION/PICTURE COMBOS.

Here are two off-the wall, but right-on-the-money techniques for writing better copy faster and combining captions and pictures for a more powerful synergistic effect. You will write better copy faster when you use my “Son of bitch! That’s it.” technique. It’s based on the assumption that readers/viewers/listeners will only read or listen to your headline…

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Productivity Costs of Spam

How much does Email Spam affect your company? If your company has 150 computer users making an average salary of seventy five thousand dollars a year the annual cost of receiving 4 spam emails a day is $15,573. (source: www.barracudanetworks.com) Besides the official site from Hormel discussing a tasty breakfast treat, when typing the word…

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